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A good website design should focus primarily on achieving your business goals.
However, this is often not the case, as most websites are "over-designed," being closer to a piece of art rather than a platform for lead generation or sales of some kind.
So, exactly what do Apple and Nike expect in return when they spend millions on their websites?
You might say, "Something beautiful." True, but we all know that at the end of the day, these companies expect increased sales in return.
A website conversion happens when someone completes a specific and desired action on your website, like signing up for a newsletter, filling out a contact form, or signing up for a fitness challenge. A website designed for conversion essentially means that you must prioritize conversion over aesthetics.
It is important to keep in mind the difference between a beautiful aesthetic web design and a website designed for conversion.
When designing a website for conversion, graphic elements should only be added to the website if they encourage the visitors to complete some desired goal.
To encourage website visitors to take the desired action, you must have a persuasive CTA with a great lead magnet.
A lead magnet is something of value that you give for free in exchange for prospects' contact information, such as email addresses or phone numbers. It would be best to have lead magnets for each stage of the buyer's journey.
Lead generation CTAs should be included in areas of your website with the highest percentage of traffic, like blog posts. Usually, lead generation CTAs are placed at the end of a post, in a sidebar, or as a banner.
If you want your gym to succeed in this competitive marketplace, you must have a professional website designed for conversion.
All elements on your website should be structured around your business's overall goal, typically to turn website visitors into leads and customers. To accomplish this, you must include persuasive CTA's with a great lead magnet on your website.
Conversion design is about fulfilling your website's business goal: increased revenue.
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