Help me build a more profitable gym, please!
Today we're talking about reducing client attrition, which is a fancy way of saying "let's talk about keeping our members happy so they don't cancel their memberships."
There are some very costly (and not so smart) ways to reduce attrition, and I'm sure you can think of lots of expensive investments you could make to keep your clients happy.
Here are a couple of pretty pricy examples:
Now for the real talk: it isn't easy for most of us to afford these kinds of investments. Since it's not affordable, it's also not smart.
There are inexpensive, but still high-value investments you can make to reduce client attrition, like a body composition scale.
These scales run $350-$2500. Even the highest end investment isn't bad relative to the other $100,000+ investments.
But here's the smartest reason to make this investment in keeping your clients happy and lowering your client attrition:
Bonus tip: the body comp scale is just one smart way to keep your members happy and reduce attrition. As fitness professionals, we are in the service business and it's crucial to always listen to client feedback.
Use feedback to make smart investments that support client retention and who knows, maybe you'll even have some extra cash left over for that fancy new piece of equipment you've had your eye on.
Looking for more client retention tips? Grab them here.
The fitness business can be tough, and if you're not careful, you could be one of those gyms that's here today and gone tomorrow.
Planning properly is key to helping your business thrive, and we've got tips to help you succeed.
Our guide is absolutely free. Just click the link below!