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Most gym owners know that positive online reviews are good for their business, but many aren't aware of how much they can impact it. Consumers are increasingly relying on reviews to make purchase decisions; in fact, recent studies found that:
Therefore, building up reviews for your gym is, more than ever, an essential component of your marketing strategy, especially when we know that the amount of people trusting paid advertising is decreasing year-over-year.
As a gym owner, you should be actively collecting online reviews and you should start by focusing on getting positive reviews. One way to do this is by encouraging reviews after a client has reached some specific fitness goal.
A gym with a good ratio of positive reviews is likely to rank higher on Google and other search engines. This correlation is partly because many of these reviews will contain relevant keywords that clients use to express their experience at your gym.
Online reviews matter and could be the deciding factor between you and your competitor. So, always be bold and incentivize reviews. Embrace the power of reviews!
If you don't have a Google Business profile page, it's time to get one NOW!
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