Tell me all of the affordable ways to retain happy clients!
We talk a lot about client retention here for a good reason...it's obviously important to keep your clients happy so your fitness business thrives.
So again, we're going to talk about reducing client attrition, or, in plain English...keeping clients happy so they keep supporting your business.
Some methods of increasing retention make a lot of sense for your members, but not so much for your wallet. Let's take a look at some very costly ways to increase client retention:
If you care about your finances, you'll want to find less expensive ways to retain clients.
That leads me to looking at the cost and value of a Client Goals Management System.
These are technologies that help you and your clients track progress beyond the number on the scale. A good system tracks percentage of body fat, lean mass, BMI, goals, injuries, and more.
You can implement a good Client Goals Management System for about $3,000/year.
Even better, when used properly, these systems help clients:
Bottom Line: If you're smart about your investments in client retention, you can save $200,000+ every single year AND keep your clients happy. You'll also keep your business running for a long time.
That's a real win for everyone.
Interested in more client retention tips? Grab them here.
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